The Psychology of Visual Merchandising
Imagination is the key to, successful, visual merchandising activity; captivating the audience with tangible products and visual aids that have been specifically designed for the purpose.
By using branded merchandise you can plant the seed, in your clients minds, with simple but highly effective tools that will lead to a substantially higher level of interest, customer base and website traffic.
Visual marketing allows brands to be visible to the audience and stand out against competitors. Visual aids reinforce a brand’s existing profile, creating brand awareness and driving sales. Visual merchandising creates connectivity to your brand and the ability for clients to identify with the message being delivered. Products and items should be a representation of the company and encourage the consumer to take an interest.
The human mind works in such a way that free gifts and products have a positive impact on the person receiving the gift The purpose is to prompt clients to buy and as such show a loyalty towards the brand
Imagination is the key to a successful visual merchandising strategy, captivating the audience with items and visual aids that simply cant be ignored, allows them to explore the company and the strategy without having to work hard to do so. Plant the seed in their minds with simple but highly effective tools that will lead to a substantially higher level of interest, customer base and as we said before, website traffic. Now, who wouldn’t want that? It is one of oldest, but still one of the most effective tools when used correctly. What’s more, it is can be used in any industry and with any audience group.
Key things to bear in mind when choosing your merchandise:
- Target Market; know your marketplace by researching it.
- Emotion; successful visual merchandising taps into human emotion.
- Interest; visual merchandising needs to be of interest and not mediocre.
- Imagination; which involves connecting with clients so they choose to use you!
With a little planning and knowledge, it is easy to become a practitioner of the psychology of visual merchandising, putting into effect the components that will fruitfully attract customers to your business.