Are promotional products worth it?

What types are there?

How many promotional products have you had? Have they been useful or have they proved to be rubbish?

Promotional products are used to enhance your marketing and to promote, perhaps, a new product, service or  simply the company. They are used as marketing tools to aid, for example, exhibiting at an exhibition, to promote a new product or idea, used as premiums, or as on pack gifts in retail, as straightforward business gifts, commemoratives or simply to lift brand awareness. All this said they can be fun too!

How can they be creative?

To live a creative life, we must lose our fear of ever being wrong. In today’s business market clients are ever more demanding and so it’s not simply about offering a standard product which could work, it’s about being able to offer, competitively, inspiring products that suit the marketing activity they are being created to accompany

How can promotional marketing help?

Promotional products can be used as standalone items or integrated with other media; in essence there are endless ways they can be used. Popular ways seem to be as business gifts, corporate communication programmes, tradeshows, exhibitions, mail shorts and on pack promotions

All of these methods are effective ways to use branded merchandise because it is lifting public awareness about a brand, helping to garner brand loyalty and, hopefully, generating new business

What types of merchandise are available?

There are thousands of different types and styles of promotional products available. Common items include, apparel, pens, diaries, mugs, desk accessories, electronic gadgets, watches to name but a few, and this doesn’t include the totally bespoke and custom items that can be sourced and designed, sourced globally, due to the advent and power of the internet

So are they worth it?

Branded merchandise might seem like an unnecessary cost, but if you set clear objectives and select the right merchandise for your target audience, it can generate a valuable return on investment